Did you know that February 25 through March 1st has been designated Promotional Products Work! Week. It’s a campaign sponsored by the Promotional Products Association International (PPAI). They have released a new study this week called The Influence of Promotional Product on Consumer Behavior.
The crew here at DBG Promotions know definitively how promotional products can be used to motivate, educate, promote, thank, support charitable causes, reward employees, create/increase awareness and increase traffic at your tradeshow, website or office. Today more then ever before promotional products are a cost effective way to gain the attention of your targeted audiences. The PPAI study shows conclusively that your company can get the highest return on their investment, amazing recall of your message and the satisfaction of knowing that the use of a promotional item will boost you marketing reach!!
- 88% of promotional product recipients recall the advertiser featured on the promotional products they are gifted with. (fyi only 71% of a newspaper reader recalled the advertiser a week later)
- 85% have done business with the advertiser after receiving a promotional item.
- 83% like to receive promotional products.
- 81% keep the products because they are useful.
- 59% had a more favorable impression of the advertiser after receiving a promotional item.
- 58% received promo products at business establishments or events.
- 53% use promotional products they have received at least once a week.
- 47% keep the promotional product they receive for more than a year.
“Promotional Products Work! Week is a celebration of one of the oldest forms of branding and advertising,” said Paul Bellantone, CAE, PPAI president and CEO. “For more than 110 years, PPAI has been actively involved in advocating for and demonstrating the effectiveness of promotional products as an advertising medium. With almost three decades of comprehensive research published, The Influence of Promotional Products on Consumer Behavior study further substantiates promotional products are a worthwhile and highly effective medium for advertisers and marketers as they consider their advertising investment options.”
Come Celebrate with us this week! Let’s put a targeted marketing Promotional Product to work for you today.